Tech:The great tablet gold rush is over
Last week, Dell announced it will no longer sell Android
tablets and will focus on developing Windows-powered 2-in-1 machines — a
category that includes the Microsoft Surface and Lenovo Yoga — instead.
"The slate tablet market is over-saturated and is
experiencing declining demand from consumers, so we’ve decided to discontinue
the Android-based Venue tablet line," a Dell spokesman told PCWorld.
SEE ALSO: How to make sure your data is really deleted
before selling your Android phone
That shouldn't come as a surprise to anyone.
Tablets sales have fallen greatly in the last few years.
According to IDC, when looking at sales in the first quarter of 2016, pretty
much every major tablet maker's growth fell year-over-year. Apple's iPad and
Samsung's Galaxy Tabs, the two most popular brands of tablets, were down 18.8%
and 28.1%, respectively.
The only two companies in the top five tablet vendors for Q1
2016 that saw growth were Amazon and Huawei. Amazon's tablet growth was up an
incredible 5,421.7% and Huawei up by 82.2% compared to the same period last
year. The reasons for those two brands' growth are very specific (more on them
in a bit).
For Dell, killing its Android tablets is probably the right
decision. Despite generally positive reviews for its Android-powered Venue 8
7000 tablet last year (including Mashable's) — it had a premium build quality,
super thin design, and Intel RealSense 3D cameras — very few people actually
bought it.
Dell, a PC company that dominated the '90s and early aughts
(no doubt in part thanks to its memorable "Dell Dude" commercials)
with its super-affordable build-to-order desktops, is not a brand many people
associate with tablets.
My own anecdotal findings confirm as much. I asked friends
and family, people who remember how great Dell used to be, if they knew the
company made tablets and none did.
To make sure it wasn't just a fluke and my sample size too
unsavvy, I asked several tech-savvy friends and coworkers (these are people who
are aren't gadget nerds like me, but know of the trends happening in the tech
industry) and they, too, didn't know Dell made tablets.
When I asked those same people which brands came to mind
when they thought of tablets, the top responses I got were, of course, Apple's
iPad, Samsung Galaxy "something" (most couldn't name a specific
model) and Amazon's Kindle Fire tablets.
Even iPad sales are hurting
When Steve Jobs unveiled the iPad as the future of computing
in 2010, the world didn't take to it at first. Many, including myself, brushed
it off as just a giant iPod touch.
But once iPad-optimized apps started hitting the App Store,
iPad sales started to skyrocket, peaking in 2014 before its slow decline to
today.
During growth years from 2011 to 2014, analysts and tech
journalists alike thought the iPad would continue growing and surpass even
iPhone growth.
That, of course, didn't happen. Tablets are more like PCs
than iPhones. Most people are using their tablets at home. Unlike smartphones,
which we take everywhere we go, tablets are less perishable. Because of how
most people use them (on the sofa or in bed), they're less susceptible to
breaking and needing replacing.
Not only that, but the things people are using them for —
browsing the internet, reading e-books, playing games, and watching videos —
are less performance-heavy and don't need upgrading every year or two.v
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